What’s in a Search
Search engines like Google, Yahoo and MSN have changed tremendously over the last decade. Algorithms used to deliver results to the millions of searchers each day have become very smart at determining searchers intent. Delivering the most accurate results possible makes the searcher happy and guarantees the searcher will return to that search engine the next time they need information. The ability to deliver the most accurate results possible is why many believe Google has been able to dominate the search market. Google’s market share as of January of 2008 toped 65%. This percentage reflects tens of millions of people searching on Google every day.
So what are these people searching for? The very popular “make money online” continues to be a hot search but searches for consumer goods, services and information grow exponentially every year. Google annuonced last year that approximately 48% of all searches logged are first time search phrases not entered into the search field before. This means that people are constantly finding new things to search for.
All of these searches have created a growing industry. Businesses of all sizes rely on Internet searches for a wide variety of revenue generating opportunities. A rapidly growing online business service, search engine optimization consultant actually helps businesses and people to optimize the web pages they have on the Internet so they can be found in searches. From individuals to large search agencies, more visibility is big business and highly sought after by those who understand the importance of being found online.
Over the last few years, another industry has popped up online. Reputation risk management has rapidly becoming sought after from individuals and businesses who have developed a “bad reputation” online. This can happen to almost anyone any where. The popularity of complaint sites has fueled the need for such services as more and more people have found a voice on such sites and can freely complain about stated wrongs or “rip offs” they feel they have endured, real or imagined.
Search engines are becoming smarter, faster and a tool many people cannot go without. New trends such as local search, the process of delivering local businesses for a search result, user intent, developed from the ability of search engines to search a computer to understand what topics and subjects you are interested in to deliver better online search results and the constant improvement of the search results page to present results in the most advantageous way possible insure the life of search as we know it is long and strong.
This entry was posted on Monday, April 20th, 2009 at 5:10 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.